Dear S.Q., my partner and I were checking out sex toys and found at Wild Flower a bunch of remote controlled sex toys for men, but their ads were about removing “gendering.” Toys and “intimate gear” are for body parts, not gender, they say. My wife loves her clit vibrator, but I don’t have a clit. Would she love my cock ring vibrator even though she doesn’t have a cock? Is this just marketing bullshit?
Dear Potato, po-ta-toe. “Sexual wellness product” versus “sex toy.” Rebranding, relabeling, redesigning product labels are to increase appeal and suck in new target markets. Did it work on you? -SQ